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Using CRO to Make Great Content - Whiteboard Friday (seomoz)
Posted by caseyhen
This week we are joined by Carlos del Rio from Agillian, who is based here in
Seattle, WA. Carlos will discusses a method that will help you make great
content by following 3 easy steps. After watching the video dive into the
comments and discuss what your thoughts are on using CRO to make great
content.
P.S. It looks like we might have also been joined by a fly, so please excuse
him when he flies across the screen a few times....
## Video Transcription
> Hey Mozzers. I'm Carlos del Rio. I own a consultancy called Agillian, and I
am the author of "User Driven Change: Give Them What They Want" and a
"Strategic Framework for Emerging Media," which is kind of a mouthful. Even I
have trouble saying it.
>
> I am here today to tell you how to use CRO to make great content, and when I
say to make great content, I mean for any portion of your marketing campaign.
So, you need to make sure that you meet the most basic portion of conversion
optimization. I mean the three things that are the most important for all
conversion ...
Very funny kittens playing in tunnel
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